Plasma specializes in advanced blood diagnostics through Plasma Insights, employing biotechnology and data science for precise and personalized health insights. Plasma stands out for seamlessly blending biotech advancements into a user-friendly platform, providing real-time and accurate analysis for healthcare, research, and wellness.
In biology, "plasma" is the liquid part of blood, which is where the name draws inspiration from: not only the name but also the typeface, round corners and the whole brand aesthetic.
The logo and graphics of Plasma find inspiration in blood cells, featuring 3D designs that are sleek, clean, and innovative. The graphics embody modernity and precision. The logo, born from these graphics, uses the same design family but maintains a timeless, strong, and minimalistic appearance.
The overall brand elements, including UI and UX, are characterized by a high-end aesthetic. The user interface (UI) is designed with sophistication, featuring a polished and premium look. Clean and round shapes, intuitive navigation, and a refined color palette contribute to a seamless and visually appealing user experience, with the red being the dominant and only color.
