Cultiv is a botanical cell culture lab that cultivates plant-based bioactives in vitro, blending nature's source materials with scientific precision and AI-driven exploration.
The logo was inspired by a petri dish held in hands, and what lives inside it. The subtle movement of the medium and microorganisms became the core graphic language, turning the invisible world into a visual signature for the brand.
The look and feel balances natural, soft tones with a vivid, colorful microorganism-inspired world and AI accents. Human and tech-forward at once, serious typography and a strong minimal mark, paired with a unique palette and high-end imagery.
