Bad Decisions Studio is a multimedia educational and production platform for emerging creative technologies: AR, VR, AI, Unreal Engine, and motion capture.
The logo captures progress and transformation through an abstract BD mark and a typeface that shifts weight as it moves forward, structured and memorable, with a playful nod to the studio's name.
The visual language draws from film and cinematography. Double exposure effects add depth and artistic layering, while contrasting typography keeps layouts dynamic yet clean. The UI/UX is grounded in natural colors with yellow as the cinematic accent, balancing function with artistic edge.
The result is an identity that blends progress, artistry, and technology into one cohesive system.
