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Journal(07)

Notes on building brand identities for science, health and technology companies: where to start, what to ask for, and how the system holds together.

  1. 01How to Build a Brand Identity for a Biotech StartupBuilding a brand identity for a biotech startup is one of the most challenging and rewarding projects a designer can take on.29 APR 20262 min read
  2. 02How to Choose a Brand Designer for a Healthcare StartupChoosing a brand designer for a healthcare startup is a decision that will shape how your company is perceived by patients, investors, clinicians, and partners for years.29 APR 20262 min read
  3. 03What Makes a Great Deep Science Brand IdentityDeep science companies operate at the frontier of what is possible.29 APR 20263 min read
  4. 04The Difference Between a Logo and a Brand Identity SystemOne of the most common misunderstandings among startup founders is the belief that a logo is a brand identity.29 APR 20263 min read
  5. 05Why Biotech Brands Need Motion Design in 2026Five years ago, motion design was a nice-to-have for most brands.29 APR 20263 min read
  6. 06How to Brief a Brand Designer: A Guide for Startup FoundersA great brand identity starts with a great brief.29 APR 20263 min read
  7. 07How to Build a Brand Identity for a Pharmaceutical CompanyPharmaceutical branding operates under constraints that almost no other industry faces.29 APR 20263 min read