A behind-the-scenes look at the Klue brand creation process: I used Blender 3D primarily for graphics exploration, but I also used other software to texture and construct the environment in which the graphics would live.

Along with the visual language style, I've attached the nodes for the materials & the process I utilized to arrive at the final brand appearance, as well as two last explorations of the logo that had slightly different meanings.

Unseen color schemes, additional future-useful visuals, and the way each icon was carefully created by hand, first in 2D, then in 3D, with the materials provided, so that everything was prepared for usage with the brand. In addition, a refined and finished brand with all the components in alignment was developed!